Project Involvement
Photo Concept & Art Direction
Developed social media content to integrate with Buffalo Jeans Spring “Influencer” campaign with a tight product focus featuring men’s denim, jackets, graphic tees and shirts with an emphasis on Transitional dressing & Spring Festivals.
This was one of my favorite projects as it made me really think abut what it's like to live in New York City. Kenneth Cole is an urban brand and the challenge was how to bring the outdoors into a studio setting. We brought in fairly heavy props ranging from iron gates to fire escape stairs and the kind of hand rails you might find in the subway station. Later, we went around Brooklyn and Queens shooting backgrounds for these emails.
Project Involvement: Concept, Photo Art Direction & Design
Photography - Dan Forbes
Stylist - Tom Driver
Project Involvement:
Creative Direction, Concept, Styling, Casting, Photo Shoot Production & Art Direction, Copy/Design and Responsive HTML/CSS Development.
About this project...
I walk my son to our neighborhood school every morning, so I see a lot of kids. I’m always interested by how they express themselves with their clothes. They’re unafraid to mix patterns, textures and colors, and I was inspired to make these kids the models and stylists for this personal project. I wanted one item that each kid could work with to make their own style and I chose the iconic black leather jacket.
I developed a creative deck with swipe illustrating the look I envisioned for the lighting, attitude, props, hair and styling inspiration and sent it to their parents. I asked for their children's help in styling 2-3 accessorized looks with items from their own closets and to choose a prop that says something about what they’re into right now. The content would be about a kid in a cool leather jacket and it would also reveal a little about what’s important to them. I worked with kids in their homes trying on jackets and pulling looks together. As I organized my styling photos, merchandising stories began to emerge… cool, bohemian, graphic, glam and sporty.
We shot multiple looks on every kid and everyone was enthusiastic. Surprisingly, kids I thought might be awkward on set were carefree. Not surprisingly, kids who started out squinting their eyes under the hot lights relaxed when given the prop they brought to the shoot. I partnered with photographer Timothy Kolk and together we created these images.
See the full story howtheyworeit.com >
Project Involvement
Location Photo Shoot Art Direction & Design
Photography - Timothy Kolk
Project Involvement
Videography, Photo Shoot A.D. & Design
Developed a Banksy-inspired overall concept with the marketing creative team, designed layouts, composed imagery & art directed still life photo shoot. Filmed high-definition video on-location and in-studio at the national ad photo shoots for use in stores and online.
Photography: Dan Forbes (still life), Daniel Jackson (on-figure), Video Editor - Jolie Ruelle
Inspiration - Graffiti Artist Banksy
As a new initiative for Talbots.com, this curated Fall collection was temporarily made available to select customers, online only and two months early. The idea was to get her excited about the upcoming Fall collection and allow her to shop exclusive October items, in August.
Project Involvement
Concept, Photo Shoot Art Direction and Creative Director overseeing design.
Photography - Jason Brownrigg
Project Involvement
Photo art direction for Editor’s Day spiral bound Spring Look Book.
Fashion photography - Jesper Norgaard
Project Involvement
Photo shoot art director and creative director overseeing design for website destination and catalog layout.
Photography: Jason Brownrigg
