This was one of my favorite projects as it made me really think abut what it's like to live in New York City. Kenneth Cole is an urban brand and the challenge was how to bring the outdoors into a studio setting. We brought in fairly heavy props ranging from iron gates to fire escape stairs and the kind of hand rails you might find in the subway station. Later, we went around Brooklyn and Queens shooting backgrounds for these emails.
Project Involvement: Concept, Photo Art Direction & Design
Photography - Dan Forbes
Stylist - Tom Driver