Ralph Lauren Responsive Brand Landing Page
Featured here are the mobile and desktop versions of a brand landing page for Lauren, one of Ralph Laurens's many iconic brands. This page opened with video in the Hero slider and several other modules further down the page. It also featured parallax scrolling behind one section.
Project Involvement:
Responsive design
Project Involvement:
Email design for mobile and desktop. Featured here are a few mobile versions.
My role involved designing assets for LA Magazine including... paid social, display ads, email and outdoor print ads.
Project Involvement
Print & Digital Designer
Developing The Dressbar for Dressbarn was a really fun project. Our goal for Dressbar was to celebrate the dress and be the expert authority for the value channel shopper. With this editorial destination, we offered her many ways to shop for dresses and instructed her on how to pull a look together. We collaborated with established designers to provide limited collections designed exclusively for dressbar. We featured "dress stories" to evoke an emotional tie to the most important events in her life and encouraged her to post her own story and we created a Style Files section with insider tips, tricks and trend updates from style experts and bloggers. My favorite section is the Occasions page where she can shop by destination, "I'm going..." or by mood, "I'm feeling...". The dressbar concept quickly expanded from a web-only initiative to a national ad campaign and a pop up store on 5th ave in New York City.
Project Involvement My role as co-creative director involved collaborating on the overall concept and user experience, designing sections of the site and providing photo shoot art direction for web editorial content. I also developed and implemented a photography style guide for on-figure eComm thumbnail photography.
Featured here are digital assets for Anne Klein from a few seasons to include… digital ads, a brand landing page for Amazon Fashion, a few header images for Facebook, Twitter and external shops as well as a timeline I designed to show the history of this iconic brand.
Project Involvement:
Design and production
Featured here are a few mobile & desktop landing pages from buybuyBABY’s first fully digital baby registry guide. This mobile-first designed project consists of 33 landing pages designed to educate and walk the first-time parent through all the necessary baby gear, feeding essentials, nursery furniture & decor, toys & books, clothing, and health care items along with helpful parenting tips and advice.
Project Involvement:
Responsive Design
Project Involvement:
Creative Direction, Concept, Styling, Casting, Photo Shoot Production & Art Direction, Copy/Design and Responsive HTML/CSS Development.
About this project...
I walk my son to our neighborhood school every morning, so I see a lot of kids. I’m always interested by how they express themselves with their clothes. They’re unafraid to mix patterns, textures and colors, and I was inspired to make these kids the models and stylists for this personal project. I wanted one item that each kid could work with to make their own style and I chose the iconic black leather jacket.
I developed a creative deck with swipe illustrating the look I envisioned for the lighting, attitude, props, hair and styling inspiration and sent it to their parents. I asked for their children's help in styling 2-3 accessorized looks with items from their own closets and to choose a prop that says something about what they’re into right now. The content would be about a kid in a cool leather jacket and it would also reveal a little about what’s important to them. I worked with kids in their homes trying on jackets and pulling looks together. As I organized my styling photos, merchandising stories began to emerge… cool, bohemian, graphic, glam and sporty.
We shot multiple looks on every kid and everyone was enthusiastic. Surprisingly, kids I thought might be awkward on set were carefree. Not surprisingly, kids who started out squinting their eyes under the hot lights relaxed when given the prop they brought to the shoot. I partnered with photographer Timothy Kolk and together we created these images.
See the full story howtheyworeit.com >
I love fitness and jumped at the chance to freelance for this iconic New York health club. My role involved designing assets for online & print including... creative refreshes for the responsive website and social channels, banners ads for Google, NY Magazine and Facebook, print signage and working out with the marketing team (awesome company culture).
Project Involvement
Print & Digital Designer
Partnering with the visual team, merchants and developers, my team and I concepted, designed and shot for these unique gallery banners, landing pages and mini-sites with original photography for talbots.com.
Project Involvement
Photo Art Direction & Creative Director overseeing design.
